Animation Ireland and Animation Skillnet are delighted to welcome Emily Horgan, Disney veteran and Content Strategy Specialist for this webinar on Commercialising Animated Kids IP. This course is presented with the support of the Broadcasting Authority of Ireland (BAI).
Course contents
Idea conception
- Play patterns
- Aesthetics / Toyetic Characteristics
- Platform home/Audience: Pre-school vs. 6 – 9 vs. 10+
Rights
- Traditional Rights Structure: Theatrical/TV
- The reach of platforms, SVOD, YouTube, Cinema
- Exclusivity
Building a Franchise – Alternative commercial revenue streams via consumer products
- Hardlines/Softlines/Other
- Alternative Content Touchpoints – Publishing/Gaming, extend your story
- Building for long term success
About the tutor
Emily is an independent media consultant and Disney veteran. She has a strong background in television and drove content distribution strategies for kids IP that supported franchise success across consumer products, publishing, and gaming. She has worked with household franchises including Star Wars, Marvel, Disney Princess, and Mickey Mouse, devising approaches for all release windows, from Theatrical to SVOD to YouTube.
Participant profile
This course is open to professionals and freelancers in the Animation, Games and VFX industry with a current, valid address in the Republic of Ireland.
Additional hardware requirements for the course: Courses will be taking place using the Zoom App. Participants will need to have a good internet connection and a device with Audio, Webcam and Microphone for live chat sessions and feedback.
Dates & Times
This webinar will take place on Thursday 26th of November at 3.30pm
Cost
There is no cost to the participants but places are limited and registration is essential.
Application Procedure
To apply, please fill in the registration form below before Friday 20th of November at 12pm:
https://forms.gle/AGP8cSemY2zod38N6
All applicants will be notified by email on Monday 23rd of November.
PLEASE NOTE THAT PLACES ARE LIMITED AND THEREFORE WE CANNOT GUARANTEE THAT ALL APPLICANTS WILL BE FACILITATED.