Cardel produces a new TV advert for Dogs Trust

Cardel produces a new TV advert for Dogs Trust directed by Cardel director, Katarina  Lundquist and voiced by Irish singer, songwriter and composer, Lisa Hannigan with an  original score created by composer Diego Ayala Raffalli.  

The thought-provoking TV Ad aims to show potential puppy buyers the shocking reality  behind the illegal sale of dogs. The charity is urging people to sign a petition yAT59 to Stop the Illegal Sale of Dogs  

Director, Writer Katarina Lundquist 

My intention for this film was to create an uncomfortable Christmas story based on our tragic reality,  fitting for all ages. The goal was to make the audience become aware of the reality behind dog  breeding, and genuinely wonder “what does happen to the mother dog…?” It was important for me to  maintain a suitable emotional balance in the film, done through mixing the darker theme of the story,  music and poem, with a softer and more child-friendly style for the visuals. While working with the  poem I immediately knew I wanted to complement it with visuals inspired by puppets and stop-motion;  something to further enhance the telling of a Christmas story, while adding fragility to the characters.  One of the most crucial parts to get right was the narration, and how the question of the little girl  breaks the flow; marking itself as the core message. Despite the sad topic of the film, it was such a  pleasant project to work on, and I’m very happy to have gotten the chance to help Dogs Trust in their  important cause.” 


When Cardel was approached by Dogs Trust we already firmly believed in animal rights and knew this  was something we felt a sense of responsibility for and were fully committed to. Over the years we’ve  built up a strong network of professionals and Katarina really was the perfect director for the job. Her  ethic and spirit really just captured the tone and sensibility for this project with a real authenticity. Her  ability to balance the message in a way that was direct but never overpowering is a fine line and  shows real insight. It was a tight schedule, but Cardel collaborated with Stratostorm and the whole  team really delivered 100%. We couldn’t have done it without such fearless commitment from  everybody. We’re incredibly proud of what we’ve achieved and our collaboration with Dogs Trust. 

CLIENT: Dogs Trust 


Production Company: Cardel 

Director: Katarina Lundquist 

Executive Producer: Carla Mooney  

Executive Producer: Delwyn Mooney 

Narration: Lisa Hannigan  

Little Girl: voiced by Penelope Lynch 

Composer: Diego Ayala Raffalli  


Animation: Stratostorm 

Executive Producer: Helena Hilario 

Creative Executive Producer: Mario Pece 

Concept Art: Giovanni Pedroni 

Color Script: Murilo Justiniano 

3D Supervisor: Alan Prado 

Art Direction: Dhiego Guimarães 

Character Design: Felipe Pardini, Samuel Simões, Jonas Schlengman, Alan Prado 3D Artists and Lookdev: Dhiego Guimarães, Alan Prado, Felipe Pardini, Samuel Simões, Jonas  Schlengman 

Animation supervisor: Hannry Pschera 

Animators: Hannry Pschera, Ewerton Farias, Gustavo Santos, Jonathan Souza, José Ragazzan,  Bruna Forshaid 

Rigging supervisor: Danilo Pinheiros  

Riggers: Alanne Andrade, Caio Hidaka, Danilo Pinheiro, Glauber Belo, Murilo Barbelli, Saul Almeida

 Production Company: Cardel