Cardel produces a new TV advert for Dogs Trust directed by Cardel director, Katarina Lundquist and voiced by Irish singer, songwriter and composer, Lisa Hannigan with an original score created by composer Diego Ayala Raffalli.
The thought-provoking TV Ad aims to show potential puppy buyers the shocking reality behind the illegal sale of dogs. The charity is urging people to sign a petition shorturl.at/ yAT59 to Stop the Illegal Sale of Dogs
Director, Writer Katarina Lundquist
“My intention for this film was to create an uncomfortable Christmas story based on our tragic reality, fitting for all ages. The goal was to make the audience become aware of the reality behind dog breeding, and genuinely wonder “what does happen to the mother dog…?” It was important for me to maintain a suitable emotional balance in the film, done through mixing the darker theme of the story, music and poem, with a softer and more child-friendly style for the visuals. While working with the poem I immediately knew I wanted to complement it with visuals inspired by puppets and stop-motion; something to further enhance the telling of a Christmas story, while adding fragility to the characters. One of the most crucial parts to get right was the narration, and how the question of the little girl breaks the flow; marking itself as the core message. Despite the sad topic of the film, it was such a pleasant project to work on, and I’m very happy to have gotten the chance to help Dogs Trust in their important cause.”
Production:
When Cardel was approached by Dogs Trust we already firmly believed in animal rights and knew this was something we felt a sense of responsibility for and were fully committed to. Over the years we’ve built up a strong network of professionals and Katarina really was the perfect director for the job. Her ethic and spirit really just captured the tone and sensibility for this project with a real authenticity. Her ability to balance the message in a way that was direct but never overpowering is a fine line and shows real insight. It was a tight schedule, but Cardel collaborated with Stratostorm and the whole team really delivered 100%. We couldn’t have done it without such fearless commitment from everybody. We’re incredibly proud of what we’ve achieved and our collaboration with Dogs Trust.
CLIENT: Dogs Trust
PRODUCTION
Production Company: Cardel
Director: Katarina Lundquist
Executive Producer: Carla Mooney
Executive Producer: Delwyn Mooney
Narration: Lisa Hannigan
Little Girl: voiced by Penelope Lynch
Composer: Diego Ayala Raffalli
ANIMATION
Animation: Stratostorm
Executive Producer: Helena Hilario
Creative Executive Producer: Mario Pece
Concept Art: Giovanni Pedroni
Color Script: Murilo Justiniano
3D Supervisor: Alan Prado
Art Direction: Dhiego Guimarães
Character Design: Felipe Pardini, Samuel Simões, Jonas Schlengman, Alan Prado 3D Artists and Lookdev: Dhiego Guimarães, Alan Prado, Felipe Pardini, Samuel Simões, Jonas Schlengman
Animation supervisor: Hannry Pschera
Animators: Hannry Pschera, Ewerton Farias, Gustavo Santos, Jonathan Souza, José Ragazzan, Bruna Forshaid
Rigging supervisor: Danilo Pinheiros
Riggers: Alanne Andrade, Caio Hidaka, Danilo Pinheiro, Glauber Belo, Murilo Barbelli, Saul Almeida
Production Company: Cardel