Minister Humphreys announces economic analysis of Irish TV, film and animation sector


Animation Ireland welcome the Minister Humphreys announcement of an economic analysis of  Irish TV, film and animation sector. The study will examine the economic impact and potential of the Irish film, TV and animation sector.

Animation Ireland had called on the Government in their 2016 pre-budget submission to ‘commission an economic analysis of the current value of the audio visual industry in Ireland, to assess the scale, strengths and contribution of the sector in terms of economic activity and employment levels and its potential to expand further.’ in their 2016 Pre-Budget Submission.

Following an open tender process, Olsberg SPI Ltd in association with Nordicity, have been selected to conduct the study. A steering group led by Minister Humphreys’ Department, with representatives of the Department of Communications, Climate Action and Environment, the Department of Jobs, Enterprise and Innovation, the Irish Film Board and the Broadcasting Authority of Ireland will liaise with the successful tenderer.

“The Irish audio visual sector is a growing industry with huge potential. 2016 has been a fantastic year for the film industry, with wide international acclaim for a number of Irish productions. Our animation sector has been going from strength to strength in recent years and the increasing demand for high quality TV productions also provides new opportunities.” said Minister Humphreys

“While we know that the audio visual sector supports thousands of jobs, I believe there is significant potential for further growth in the years ahead. It has also been a number of years since a comprehensive study of the sector was carried out. This economic analysis will consider the scale and economic contribution of the screen-based creative industries and examine its potential to expand further.

“The economic analysis will be carried out in less than six months and will then help to inform Government strategies and initiatives as we seek to enhance Ireland’s reputation as a home of creative talent.”