Brown Bag Films’, Vampirina premiered on Sunday, October 1st and with only two weeks into the show, the batty Vee swooped onto Disney Channel and Disney Junior where the series had already amassed nearly 28 million Total Views!
The simulcast launch with two back-to-back episodes on Disney Channel and Disney Junior ranked as the preschooler platform’s #1 series premiere in close to one year in Total Viewers (1.970 million), Kids 2-5 (584,000/3.7 rating), Kids 2-8 (886,000/3.2 rating) and Adults 18-49 (544,000/0.4 rating) – since 1/15/17 (“Mickey and the Roadster Racers”).
The two episodes ranked #1 in the hour in Total Viewers and across Kids, Girls and Boys 2-5 and 2-8 demographics!
‘We’re all delighted to hear that so many kids have tuned in to watch Vampirina. It’s been a huge privilege for us to work with Disney to bring her to the world, and it’s amazing to hear how big a welcome she’s received.’ – Nicky Phelan, Director
“We’re so glad that everyone loves Vampirina as much as we do! Everyone in Los Angeles and Dublin are so thrilled that the world is finally getting to see what we’ve worked so hard on for the past few years, and the show only gets better and better.” – Chris Nee, Executive-Producer & Story Editor
Go Team Vampirina! And a HUGE thank you to everyone for watching!
Vampirina, which is inspired by Disney Publishing’s popular children’s book series “Vampirina Ballerina” by author Anne Marie Pace and illustrator LeUyen Pham, follows a young vampire girl who is tasked with being the new kid in town when her family moves from Transylvania to Pennsylvania.
The series is centered around Vampirina (Vee), voiced by Isabella Crovetti, as she settles into her new surroundings, including making friends and attending a new school. Excited to experience everything that the human world has to offer, Vee will learn that while it may be easier to blend in with her peers, it’s important to celebrate the differences that make everyone unique. Always by her side, Vee’s mom and dad, voiced by Lauren Graham and James Van Der Beek, are also adapting to their new life as proprietors of the local Scare B&B, a bed and breakfast for visiting ghouls and goblins.
Source: Tabarsi, Anahita; 2017. Brown Bag Labs