Animation Ireland welcomes Government plan for animation and film industry

Animation Ireland have issued a statement welcoming the ‘Audio-visual Action Plan’, which was launched by Minister Josepha Madigan TD, Minister Heather Humphries TD and Minister Denis Naughten TD this morning (Wednesday 27th June) in Dublin. The plan focuses on making Ireland an international hub for film, television and animation production.

Animation Ireland Industry Chairperson John Phelan said; ‘’Animation welcomes the Government’s commitment to the animation industry as part of the long-term plan and their recognition of animation as a major contributor to the Ireland’s economy and cultural life.’’

‘’We also welcome their commitment to making Ireland a global hub for audio-visual production and their commitment to increasing employment in the sector.’’

’However, we do have some concerns about the plan, and would welcome the Governments unequivocal support to extending Section 481 past 2020. Section 481 has been a vital support for the animation industry and it is crucial that it is extended into the future. For this plan to succeed, there also needs to be major investment in education and skills. Recruitment is currently a major challenge for animation studios and there needs to be more investment and focus on ensuring we have enough skilled people to drive the industry forward to become the best country in the world to produce Animation.’’

‘’There is also a need for greater clarity on who will be administering the €200 million investment, what the criteria for funding will be and what the animation sector can expect from the plan.’

‘’Although we do have some concerns, we do welcome the launch of this plan as a positive step and we will assist the Government in implementing it.’’


Please note: John Phelan is available for interview.

For more information please contact:

Paul Allen, Paul Allen & Associates, 18 Fitzwilliam Square, Dublin 2; 01 676 9575 / 087 257 5700

Rory Sweeney, Paul Allen & Associates, 18 Fitzwilliam Square, Dublin 2; 01 676 9575/ 086 897 6442

View & download the Audiovisual Action Plan and the Olsberg Economic Report here.